![]() ![]() If Danone is right, and the product really does have the power to convert the holdout milk drinkers, then Canada has yet again missed out on a big opportunity in the plant-based boom. “It’s unlike the other bases where typically you wouldn’t drink it by the glass.”ĭanone’s Nextmilk, a plant-based product it says is so close to cow milk that you’ll willingly drink it by the glass. ![]() “It’s the highest scoring product we’ve ever tested,” said Jeremy Oxley, Danone Canada’s senior vice-president of marketing, who added that currently, almond milk is Silk’s top selling dairy substitute in Canada, followed by oat milk, then soy. Article contentĭanone is expecting Next Milk will quickly become one of its top sellers in Canada. This advertisement has not loaded yet, but your article continues below. milk has a subtle, vegetal taste, which is due to the cow breeds used on either side of the border, and what those cows are fed.) (Canadian milk is sweeter, Morin said, while U.S. version of the product ahead of its launch in Canada this month, to account for the differences in taste between American milk and Canadian milk. The development team was so fixated on copying milk that it tweaked the U.S. So Nextmilk is a plot to convert them, and the company has spent more than two years fiddling with different combinations, trying to get the right mix of coconut cream, coconut oil, and sunflower oil to mimic the way milk fat operates in a mouth. “When you drink milk,” he said, “milk fat is going to melt in your mouth, cover your mouth, give you that smoothness, that mouth coating, that creaminess.”ĭanone says more than half the households in Canada shun plant-based milk alternatives, and it believes that’s because those households just haven’t found something with the same texture and taste as cow milk. The next issue of Financial Post Top Stories will soon be in your inbox. If you don't see it, please check your junk folder. ![]()
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